Phaze Ventures today announced our participation in eMushrif’s $7.5M funding round, backing the team again as they accelerate their next phase of growth. The round was led by Jasoor Ventures also saw participation from Annex Investment, Ithca Group, IDO Investment, and a number of other prominent private investors.
The company currently serves more than 120,000 students across public and private schools in Oman and Kuwait, working with both government entities and private sector operators—strong proof of product-market fit in complex, high-accountability environments. This funding will support eMushrif’s regional expansion, with a primary objective of scaling operations in Saudi and UAE, alongside continued investment in product development and operational capabilities in Oman and Kuwait.
As an existing investor, this follow-on reflects what we look for in enduring category leaders: mission-critical infrastructure, clear ROI for customers, and a product that compounds in value as it scales. eMushrif is building exactly that – modernizing school transportation with a platform that makes operations safer, smarter, and measurably more efficient.
School transportation sits at the intersection of student safety, operational reliability, and regulatory compliance, a space where technology adoption has historically lagged, despite the stakes being incredibly high. eMushrif is changing that with an integrated stack that uses AI, IoT, and real-time data to bring visibility and control to every stakeholder in the ecosystem.
Abdullah Al Shaksy, Co-founder and CEO at Phaze Ventures, added:
“This investment reflects our continued conviction in eMushrif’s category-defining leadership in a highly specialized, mission-critical market. The team has consistently executed across the region, and we believe the company is well positioned to continue scaling and expanding its offerings.”
Adnan Alshuaili, CEO of eMushrif, said:
“Globally, school transportation and related safety technologies represent a multi-billion-dollar market, driven by increasing focus on student safety, regulatory compliance, and digital transformation. Our expansion into Saudi and UAE markets positions eMushrif to capture a meaningful share of this market while delivering measurable impact for students, schools, and families.”
About eMushrif
Founded in 2017, eMushrif provides technology-driven school transportation solutions using IoT hardware, AI-powered analytics, and digital platforms. The company works with schools, transport operators, and governments to improve safety, efficiency, and transparency in student transportation across the region.