His Highness Sayyid Bilarab bin Haitham Al Said, Honorary President of the Programme of Promising Omani Startups, today visited the headquarters of Phaze Ventures portfolio company eMushrif. The visit highlighted the eMushrif homegrown products, enabling school and fleet operators to track, manage and real-time optimize their operations using big data analytics and IoT.

Adnan Al-Shuali, Founder & CEO of eMushrif also presented its regional expansion plans, with offices and subsidiaries already operating in the United Arab Emirates, Saudi Arabia, Kuwait, Egypt, China, and Türkiye—a testament to its growing global footprint.

Joining His Highness was Abdullah Al-Shaksy, Co-Founder & CEO of Phaze Ventures and Chairman of the Board at eMushrif, alongside a delegation of prominent leaders in Oman’s innovation landscape, including Dr. Rahma Al-Mahrouqi, Minister of Higher Education, Research, and Innovation; Halima Al-Zarei, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED); and Said Al Mantheri, CEO of Oman Information and Communications Technology Group (ITHCA), received a guided tour of eMushrif’s headquarters, where team members presenting their contributions to the company’s hardware and software technology suite.

HH Sayyid Bilarab praised eMushrif’s strides in advanced technology and its impressive regional growth, underscoring the pivotal role startups play in fueling innovation and shaping Oman’s economic future. The visit reaffirmed His Highness’s commitment to empowering Omani entrepreneurs and amplifying their impact on the national stage.