Clarity (formerly Anecdote), the AI-powered customer experience platform, today announced it has raised $12M in funding from a global group of leading investors, including Phaze Ventures, Prosus Ventures, STV AI Fund, Sukna Ventures, Wamda Capital, Neo, Race Capital, Oraseya Capital, Propeller, Tech Invest Com, and prominent angel investors from OpenAI and Google.

The round was co-led by Prosus Ventures and STV AI Fund, with participation from both new and existing backers.

Since its founding, Clarity has experienced exceptional traction, with revenue growing 5.4x year-over-year and monthly growth averaging 20%. The platform is already trusted by industry leaders such as OpenAI, Grubhub, Tabby, Calo, stc, and Booking.com, underscoring its ability to deliver reliable and scalable AI solutions for customer experience.

The company also announced its rebrand from Anecdote to Clarity, reflecting its broader mission. What began as a tool to help teams better understand their customers has evolved into a comprehensive customer experience platform that integrates support, AI agents, and feedback in one place.

Clarity enables organizations to engage with customers in a human, secure, and brand-consistent way, transforming conversations into actionable insights. Unlike traditional AI tools that often feel unreliable or fragmented, Clarity helps businesses close the loop, not just tickets.

With the new investment, Clarity will expand its go-to-market teams in New York, London, and Riyadh. This international presence ensures closer support for customers across industries and regions, while maintaining the highest standards of security and compliance in even the most regulated environments.

Clarity’s vision is clear: to help businesses deliver simple, reliable, and trustworthy AI-powered customer experiences. The platform is designed for sectors where trust is paramount — finance, healthcare, and government — making it easy to integrate with existing systems while ensuring every interaction is secure, compliant, and impactful.

Clarity (formerly Anecdote) is an AI-powered customer experience platform that unifies support, automation, and feedback to help organizations deliver exceptional customer interactions. By combining secure AI agents with human-centric design, Clarity empowers businesses to move beyond closing tickets to truly closing the feedback loop.

Visit www.onclarity.com to learn more. They’re hiring.